Updated: Aug 7, 2019
Name of project: VIDHITA RAUT FASHION STORE
Address: MULUND RUNWAL GREENS, MUMBAI
Area: 1100 sqft
Principal Architect: SANIYA KANTAWALA
Completion Date: NOVEMBER 2018
Photo Courtesy: DARSHAN SALVA
The store is designed with an intent to be a space of inspiration for the designer to visualise more and enhance her creativity. Vidhita Raut is a young and experimental fashion designer who believes in exploration and pushing boundaries in terms of design and color.
The end result is a space that aims to serve as a white canvas for the designer to creatively express her design vision. The spatial layout of the store is in the shape of a narrow rectangle which became a challenge to utilise the space optimally. The walls serve as racks and hangers to showcase the designer’s collections and a spiral staircase adorned with Raut’s ivory lacework have been created for efficient usage of space.
The staircase, brick etched with a glass railing leads upto the second floor and is a focal point of the store, almost featuring as an art installation. To the left and right of the staircase are white color walls with racks in rose gold which descend from the acrylic mirrored ceiling which also creates an illusion of doubling up the height of the ground floor.
The reception's facia is another visual treat that stands as the centre of attention in the boutique, with elements such as brocade and lace inspired from Vidhita’s designs. An assemblage of several boxes in a grid pattern, some of which are embroidered in silver and gold brocade, while the others are embellished with lace work in powder blue and peach hues.
The use of old, mid-century knobs over these grids give it a traditional Indian appeal. In order to personalise the space and create it as an extension of the designer’s work, a lot of fabrics and raw materials that she uses have been incorporated in the décor. Block printed wooden molds hang down from the ceiling, behind the reception and the cashier desk.
The white walls feature her prints in pastel color fabrics which succeed in making this a uniquely personal space. The second floor of the boutique showcases a display of garments, accessories and bags, along with two trial rooms. The central focus lies on the chandeliers in bright strawberry and salmon pink, adorned with lemon-yellow threads. The choice of thread work is a conscious integration of the most basic and cardinal raw material that is a presentation of Raut’s work.
The overall colour scheme of the boutique has been neutral tones accentuated with pastel hues, which is ideal to showcase garments that adhere to a similar tone. The project incorporated before mentioned elements such as an acrylic mirror ceiling, embroidered drawers, mid-century knobs and thread work chandeliers that eventually succeeded in creating a space that was an extension of the designers work and inspired her to visualise and create more.