Name of the project: MADHUBAN BY MANUBHAI JEWELLERS
Type of project: JEWELLERY BOUTIQUE (RETAIL)
Area (Sq.ft): 2500 square ft.
'True diamonds never overshadow. It's the brilliance of it's subtlety that is most attractive and this bejeweled store by Ornate Projects truly gives justice to the saying.
Founded in 1990 by Principle Designer Pankaj Popat, Ornate Projects (OP LLP), is a Mumbai based multidisciplinary firm known for its timeline-based project handovers delivered with outstanding workmanship. In a span of almost three decades, Ornate Projects Team has completed versatile projects ranging from an entire spectrum of factories, corporate offices, luxury residences, boutiques, retail and commercial design. The firm's philosophy revolves around creation of sustainable timeless design in a difficult timeline and strong ethos towards contextualisation and efficiency.
The enchanting reality speaks for itself. The layout is prepared with clean lines and sections, well divided to make it more auspicious and enduring. The entrance foyer hosts a specially commissioned pichhwai (devotional pictures found on cloth or paper which portray Lord Krishna) depicting Shrinathji as the client had requested. The wall is clad with cow motifs dipped in gold leaf, echoing with the design on the pichhwai. While defining the concept, we assumed to have two concentric circles, and in the interior circle we placed the grand entrance foyer along with the circular display counter that's divided into four parts. In the outer circle, we have displayed units along with the boutique suites and a changing room. Broadly speaking, we have two sections, one huge central area that divides itself among various display units for the jewellery collection and the other boutique suite named after the Goddess of wealth, Lakshmi, for HNI clients Padmini, Pushti and Padmajā. The changing room is conceptualised in a way that the visitor can walk in and try on the designer wear and match it with the jewellery they would like to purchase for the ultimate experience.
The boutique's suite flooring is wrapped in limited edition rose marble while the rest of the space has a perfectly picked crème Italian marble. The ceiling in the entrance foyer complements with specially commissioned ornate wooden mouldings placed in a diamond formation with mirrors in the niche that reflects the specially commissioned pichhwai and the other design elements. The flowers flow flawlessly over the beams, the columns impart femininity and creates the third dimension. These flowers were handmade at the site.
The side walls are surrounded with display units. The centre of attraction is the chandelier, is placed to add a character to the space. As we enter the boutique this central display is designed as a circle divided into four parts that unite together into a display that hosts new-arrivals and the statement pieces of each collection of Madhubani for clients.
What makes it more interesting is the insta-frame. The insta-frame reminds about one of queen and king of the yesteryear's stepping out of their kingdom, all decked up for an auspicious ceremony, giving a glimpse of their presence to the viewers who envy them. The swing, the chairs, the coffee table in the insta-frame are in-house designed ornate carved for this royal boutique, rendering grandeur and opulence to the space.
The first thing that comes to a buyer's mind while purchasing the jewellery is the beauty of it's inner self and his personality. The space is designed with well-lit glitterati without giving it a miss. The aura of the space strikes a perfect balance between the precedence of products imparting a sense of grandeur and simplicity.
Every nook and corner gives out a shine and the drama is highlighted by its mirrors. Being a jewellery boutique, mirrors play a major role. We placed extra clear venetian mirror that go so well with the look and feel of the space along with floor to ceiling mirrors in the outer space. The boutique suites host specially commissioned ornate wood-carved mirror frames, black splashed with Sabya wallpaper.
Lighting takes the lead for the embellishment. Inspired from the jewellery pieces and diamond cuts as one walks in, there is a massive opulent chandelier that we designed for this boutique. It is 7ft. in circumference, installed with baguette-cut Swarovski's.
Pankaj J Popat and Bhakti Bhojwani