Updated: Nov 29, 2018
Introducing the newest addition of our Arch–Q Journal, "The Brand Story" where we will showcase the most extraordinary brands and the story behind their success!
We couldn't be happier to start this journey with a Make-in-India brand from Rajasthan. We got in touch with one of the most creatively inspired furniture brands - Shrishay!
Located in the beautiful city of Udaipur, Rajasthan is this unique furniture brand. Their furniture pieces have a style which is ‘inspired’ and ‘uninfluenced’. Each piece they make is their heartfelt way of creating something that has its own personality right from the inception of the concept to meeting the design requirements they provide their own touch to everyday furniture which makes a space come to life. Their products range from coffee tables to drawers to simple consoles, all made from traditional bone-inlay work, with a modern touch!
In an interview with Mr. Pradeep Jha, Owner of Shrishay, we got an insight into his design principles, inspiration and lot more. Here is the excerpt from our interview:
When and how did the inception of the idea of this brand begin?
Inception of this idea came with a very basic thought that I breathe every day, which is to create something that is not only good to look at, but also great when it comes to its utility. So basically I make utility furniture. We all live in a superficial world, I believe. We get really excited from its face value but we never try to understand its core. Living with this belief I decided to design something which is unique, raw and most important uninfluenced. Shrishay is made using two Sanskrit words – Shri (god) and Shay (home).
Tell us some of the features that make your brand so appealing and sets you apart from others.
Only one word for that! Our designs are “uninfluenced”.
Since how many years are you in this field of trade and what have been the ups and downs throughout the journey?
I started this company in 2015 and it’s been good so far, could have been great.
Because designs are unique I had to face a lot of rejection since people were not ready to accept the change. But on the other hand, I have been fortunate enough to meet great people who understood my vision and became an association.
What is your take on the changing economic scenario in our country right now in the light of your brand?
Since I predominantly am into exports, I haven’t really faced any economic issue as such. For me, overseas business has worked better as compared to domestic.
How has the fierce competition and technological advancements affected you in your trade? How have you handled them?
I don’t believe in competition, if your designs are good, you are principally inclined, you will find your way.
What more can we see soon in your product line and in which sector of the industry do you wish to further expand?
Export will always be my first pick but any project which excites me in India , I would love to offer my services.
Where can we see your products in India?
We are manufactures and exporters situated in Udaipur, Rajasthan. We own a factory and a showroom there itself. If anyone wants to have a look at our products apart from here, we exhibit in IHGF, Greater Noida twice a year in February and October.
What advice would you give to youngsters who are aspiring to be in your field or in adopting a similar line in the future?
I believe creativity is all about instinct, your gut feeling. If you put your heart in each work of art, then this field is for you.
To know more about Shrishay, visit www.shrishay.com!
If you want to order any Shrishay product, get in touch with us at 9082073409 or write to us at email@example.com!